Design

"Design in the broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable. Design means being good, not just looking good." ~ Clement Mok

We firmly believe that design is like a conversation, it should compel a two-way interaction. Your site’s design should compel people to not only collect information on your organization or campaign but once they have received that information to reciprocate through leaving a comment, making a donation, voting for your candidate, returning to the site or any other actions you provide for them.

This is the social norm of reciprocation, a scientifically proven method for improving your persuasive clout with users by providing them with something first. In this case your design provides ease of access of information necessary to empower the users decision.

Site Content

Words, like seeds, when planted in the fertile minds of men stir emotions that cause action that create change and make a difference.

Obviously once you have built a frame (the design) you have to fill it in with content. The content and the optimal presentation is key to persuasion. From font to placement of the videos and buttons, content has to be very carefully considered.

We work with our clients in a collaborative effort to present the content in the most effective manner. Things like downloadable and printable PDF guides and manuals serve as a good example of one way your content can empower offline action through an online medium.

Providing you with an easy to use content management system allows interns, IT staff or anyone available to edit the content on the site without tapping a high price tech support company.

We will be available 24 hours a day for technical support and upgrades but we will also provide you with the tools to empower you to take control of your own site.

Grassroots

Where the rubber meets the road, grassroots efforts serve as the incalculable human capital in advocacy and campaigning. With so many grassroots volunteers turning to the Internet it is important that you use this shift in location to empower your hard-core activist.

Online and Offline activism can be managed from a central online location empowering people wherever they sit to join in your fight. We believe in turning advocacy sites into online home offices for volunteers. This frees up paid staff time as well as making volunteers more efficient and effective.

Integrating tools like an event calendar, online video training center, online store, downloadable materials and phone banking tools are all important in empowering your grassroots to succeed.

Contributions

Money, Money, Money, it’s the lifeblood of virtually effort. As much as we might want to escape it, our operations run off of the funds we raise.

It would naturally follow that to collect donations online is not only logical but also necessary. We will set you up with the ability to accept recurring donations, tag donors for tacking purposes and send automatic video and email thank-you responses.

Multimedia

Multimedia, because of its nature - integrating text, images, sound, lighting, video and special effects - has a wider base of communication with the audience. It is the most social form of beauty.

Aristotle spoke of three appeals, 1)Logical, 2) Personal, 3) Emotional. We believe that a holistic view of persuasion leads to the employments of all three.

In trying to create user experiences that are high impact and connect with people on a deeper level, the use of multimedia is critical. The objective is to create an experience for users that touches them in such a powerful way that it not only creates buzz but also causes that person to identify that experience with their personal identity.

We integrate video, audio, and photo feeds so that not only can you can publish your media to not only your site but 60+ other media sites on the web.

Social Networks

Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.

Social networking serves political entities in five essential areas – branding/marketing, voter registration, fundraising, volunteering, and voter turnout. More importantly, however, social networking fosters two way communication between the populous at large, and a specific campaign.

By leveraging friend contacts and via virtual word-of-mouth promotion, social networking websites are the catalyst needed to break through the mainstream media cacophony. On sites like Facebook, MySpace, or Twitter, established and trusted individuals and organizations extend political messages in a way only dreamed of in the age of mass media.

Site Hosting

At C52, we understand that reliable hosting is a crucial part of maximizing your organization's ability to have an effective online presence

We have the capacity, expertise, and commitment to support necessary to provide you with a quality hosting environment for you and your organization.

Contact us today to explore how we can help make your hosting experience a positive one.